Shape Solutions rebuilt Salam Immigration’s website to deliver faster load times, intuitive navigation, and a frictionless booking experience that turns visitors into paying clients.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Chalange
Salam Immigration had a dated website that failed to reflect their professionalism or convert traffic into leads. Pages loaded slowly, especially on mobile, and users struggled to find key services or contact options.
The site lacked a clear structure, had no integrated booking system, and wasn’t optimized for SEO or accessibility. Bounce rates were high, and potential clients were dropping off before engaging. Their digital presence didn’t match the quality of their legal services, and competitors were pulling ahead with sleeker, faster platforms.
Salam needed a complete overhaul—one that would modernize their brand, streamline user experience, and drive measurable growth.
How Shape Solutions Tackled That
We started with a UX audit to identify friction points and conversion gaps. Our team designed a mobile-first interface with simplified navigation, clear service pathways, and fast-loading pages. We implemented a custom booking system that allowed users to schedule consultations directly from service pages.
Content was restructured for clarity and SEO, with legal copy optimized for readability and trust. We integrated live chat, multilingual support, and accessibility features to widen reach. The backend was rebuilt for speed and scalability, using lightweight frameworks and optimized hosting. Every design decision was guided by user behavior data and conversion goals.
Post-launch, we monitored heatmaps and analytics to refine performance. The result? A sleek, responsive site that works as hard as Salam’s legal team
Best Results
- Mobile load speed improved by 40% across all devices
- Booking inquiries increased by 60% in first 30 days
- Bounce rate dropped by 35% on key service pages
- Average session duration increased by 2.5x
- Site now ranks for 30+ immigration-related keywords
