Shape Solutions launched geo-targeted campaigns that connected Msigns with nearby customers, boosting in-store visits and doubling online orders through strategic content and landing page optimization
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Chalange
Msigns had strong products but low visibility in their local market. Their digital ads lacked targeting precision, and their website wasn’t optimized for conversions. Despite having a physical store and online shop, traffic was inconsistent and engagement was low.
They weren’t appearing in local search results, and their social media reach was limited. Customers nearby didn’t know they existed, and those who visited the site often dropped off before purchasing.
Msigns needed a marketing strategy that would drive footfall to their store, increase online orders, and build brand awareness in their immediate community—all while staying cost-effective and scalable.
How Shape Solutions Tackled That
We began with a location-based audit to identify high-potential customer zones. Our team launched geo-targeted Google and Meta ads focused on proximity, product relevance, and seasonal demand. We created localized content for social media and blog posts that highlighted Msigns’ offerings and community presence.
Landing pages were redesigned with clear CTAs, fast load times, and mobile-first layouts. We implemented tracking pixels to monitor user behavior and retarget interested visitors. Email campaigns were tailored to local promotions and store events. We also optimized Msigns’ Google Business Profile and local SEO to improve map visibility.
Weekly performance reviews allowed us to refine targeting and creative assets. The result was a surge in foot traffic, higher conversion rates, and stronger brand recognition within their local area.
Best Results
- Increased local store visits by 70% in 6 weeks
- Doubled online orders through optimized landing pages
- Achieved 4.5x ROI on paid local ad campaigns
- Improved local search visibility across Google and Maps
- Boosted social engagement by 3x with geo-targeted content
