Shape Solutions reimagined Smart Digitants’ brand identity to reflect innovation, clarity, and credibility—positioning them as a trusted leader in the digital tech space.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Chalange
Smart Digitants had a fragmented brand presence that didn’t reflect their technical expertise or market positioning. Their logo felt outdated, their messaging lacked consistency, and their visual assets didn’t align with their services.
As a tech-forward company, they needed a brand identity that could communicate trust, innovation, and clarity—without losing approachability. Their audience was diverse, ranging from startups to enterprise clients, and the brand had to resonate across sectors.
Internally, their team struggled to maintain consistency across platforms, and externally, they weren’t standing out in pitches or proposals. The challenge was to rebuild their brand from the ground up—without losing their core DNA.
How Shape Solutions Tackled That
We began with a brand audit to uncover gaps in tone, visuals, and positioning. Our team conducted stakeholder interviews and market research to define Smart Digitants’ brand essence. We crafted a new logo that balanced tech minimalism with bold identity.
The color palette was refined to evoke trust and innovation, while typography was selected for clarity and digital readability. We developed a full brand kit including tone of voice guidelines, iconography, and layout systems for web, print, and social.
Messaging was rewritten to reflect authority, empathy, and technical precision. We also created branded templates for proposals, presentations, and social media to ensure consistency. Every asset was designed to be scalable, adaptable, and instantly recognizable. Post-launch, Smart Digitants reported stronger client engagement, improved retention, and a noticeable lift in brand perception.
Best Results
- Delivered full brand kit with logo, tone, and visual assets
- Boosted client retention with clearer messaging and positioning
- Increased proposal win rate by 35% post-rebrand
- Improved brand recall across digital and offline channels
- Strengthened internal alignment with unified brand guidelines
