Shape Solutions helped AXIS Solicitors dominate Google rankings and attract high-intent traffic through precision SEO targeting and strategic content deployment across legal verticals.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
AXIS Solicitors faced fierce competition in the UK immigration law space. Despite offering expert legal services, their online visibility was minimal. They weren’t ranking for critical keywords, their site lacked technical optimization, and organic traffic was stagnant.
Their content was outdated, and competitors were outranking them on every major search engine. The firm needed a scalable SEO strategy that could deliver measurable results fast—without compromising brand integrity or legal compliance.
They also wanted to attract more qualified leads and reduce dependency on paid ads. The challenge was clear: get AXIS noticed, trusted, and chosen online.
How Shape Solutions Tackled That
We began with a full SEO audit to identify technical gaps, keyword opportunities, and content weaknesses. Our team restructured the site architecture for crawlability and speed, implemented schema markup for legal services, and optimized every page for high-volume immigration keywords.
We created a content calendar focused on visa types, immigration updates, and FAQs to build topical authority. Backlink outreach targeted legal directories and niche publications. We also revamped meta titles, descriptions, and internal linking to boost relevance and reduce bounce rates.
Weekly performance tracking allowed us to pivot fast and double down on what worked. Within weeks, AXIS saw a surge in impressions, clicks, and qualified inquiries. Our strategy was not just about traffic—it was about trust, conversion, and long-term dominance.
Best Results
- Ranked #1 for “UK spouse visa solicitors London
- 300% increase in organic leads within 90 days
- 50+ high-volume keywords on page one of Google
- Bounce rate dropped by 42% across key landing pages
- Organic traffic now drives 80% of total consultations
