Shape Solutions launched strategic marketing campaigns that elevated Taxcom’s brand authority, tripled engagement, and generated thousands of qualified leads across digital channels
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Chalange
Taxcom was struggling to stand out in a saturated financial services market. Their messaging lacked clarity, their social media presence was inconsistent, and their paid ads weren’t converting. Despite offering expert tax solutions, they weren’t reaching the right audience.
Their email campaigns had low open rates, and organic content wasn’t driving traffic. The brand lacked a unified voice, and competitors were outperforming them in visibility and engagement.
Taxcom needed a full-funnel marketing strategy—one that would build trust, drive conversions, and position them as a go-to financial resource. The challenge was to create impact across every platform without diluting their professional tone.
How Shape Solutions Tackled That
We began by auditing Taxcom’s existing marketing assets, identifying gaps in targeting, messaging, and channel performance. Our team developed a multi-channel strategy that included paid search, social media, email marketing, and SEO-driven content. We refined their brand voice to be authoritative yet approachable, and created tailored messaging for each audience segment.
Paid campaigns were optimized for high-intent keywords and retargeting funnels. Organic content focused on financial tips, tax deadlines, and industry updates to build trust and engagement. Email sequences were redesigned for clarity and conversion, while social media was restructured around educational posts and client success stories.
We tracked performance weekly, A/B tested creatives, and scaled what worked. The result was a cohesive, high-performing marketing ecosystem that delivered measurable growth.
Best Results
- CTR increased by 3.2x across paid and organic channels
- Generated 1,200+ qualified leads in first quarter
- Email open rates improved by 45% across all segments
- Social engagement tripled within 60 days of launch
- Website traffic increased by 280% from targeted campaigns
